Course Modules
What Product-Market Fit Actually Means (and Doesn't)
FREEThe real definition of PMF — not the feeling, but the measurable signal. What it looks like in your data.
The Five Data Signals That Indicate Genuine PMF
Retention curve shape, expansion MRR, referral behaviour, sales cycle shortening, and the NPS signal. How to track all five.
Cohort Analysis: How to Read Your Retention Curves
The single most important chart for understanding PMF — how to build it, read it, and act on what it tells you.
The Sean Ellis Survey: How to Run It and Interpret Results
The 40% benchmark, how to segment responses, and the qualitative follow-up questions that tell you what to fix.
Segmenting for PMF: Who Has It and Who Doesn't
Your best-retaining customers are signalling something. How to find the pattern and double down on it.
Platform Exercise: Build Your PMF Dashboard in VentureDeck
Set up cohort analysis, retention tracking, and PMF signals in VentureDeck so you can monitor them continuously.
Apply What You Learn in VentureDeck
Every course ends with a platform exercise — built so you can apply the concepts immediately against your live business data. Knowledge without application is just theory.