Course Modules
The SaaS Metrics Hierarchy: What Matters at Every Stage
FREEWhich metrics matter most at pre-seed, seed, Series A, and growth stage — and why tracking the wrong ones at the wrong time creates confusion.
Revenue Metrics: MRR, ARR, NDR, and the Four MRR Components
The most misunderstood metrics in SaaS — calculated correctly, with the common mistakes that distort them.
Retention Metrics: Churn, Cohorts, and Negative Net Revenue Churn
Customer churn, revenue churn, NDR, and the holy grail of negative net revenue churn — what each one tells you.
Unit Economics: CAC, LTV, Payback Period, and the Rule of 40
The metrics that determine whether your business model is viable at scale — and how to present them to investors.
Growth Metrics: Burn Multiple, Gross Margin, and Pipeline Velocity
The efficiency metrics that matter increasingly as you scale — and what the benchmarks look like at each stage.
Platform Exercise: Build Your Full Metrics Dashboard in VentureDeck
Connect your data and see every metric in this course calculated automatically and benchmarked against your industry.
Apply What You Learn in VentureDeck
Every course ends with a platform exercise — built so you can apply the concepts immediately against your live business data. Knowledge without application is just theory.