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What is a fake door test?
A fake door test lets you measure demand for a feature or product before building it — by ...
ReadHow to run a smoke test for a SaaS idea
A smoke test validates whether there's genuine interest in a SaaS idea using a simple land...
ReadWhat is TAM, SAM, and SOM?
TAM, SAM, and SOM are the three market sizing frameworks every investor uses — here's what...
ReadWhat is product-market fit?
Product-market fit is the condition where your product satisfies genuine market demand — m...
ReadWhat is a cohort retention curve?
A cohort retention curve plots what percentage of customers from a given acquisition perio...
ReadHow to calculate 30, 60, and 90-day retention
Retention at 30, 60, and 90 days tells you how well you're keeping customers engaged after...
ReadWhat is MRR and how do you calculate it correctly?
MRR is monthly recurring revenue — but most founders calculate it wrong. Here's the correc...
ReadWhat is ARR and when to use it instead of MRR?
ARR annualises your recurring revenue for scale-level analysis — here's when to use it, ho...
ReadWhat is churn rate and how do you calculate both types?
Customer churn and revenue churn tell different stories. Here's how to calculate both, the...
ReadWhat is Net Dollar Retention (NDR)?
NDR measures the revenue retained and expanded from existing customers — a percentage abov...
ReadWhat is the LTV:CAC ratio?
LTV:CAC is the ratio of customer lifetime value to acquisition cost — the unit economics m...
ReadWhat is the Rule of 40?
The Rule of 40 says your revenue growth rate plus profit margin should equal or exceed 40 ...
ReadWhat is the burn multiple?
The burn multiple measures how efficiently you convert spend into ARR growth — a key capit...
ReadWhat is a pre-money valuation?
Pre-money valuation is what your company is worth before new investment is added — the anc...
ReadHow to use the VC Method to value your startup
The VC Method works backwards from an expected exit to derive the pre-money valuation — he...
ReadWhat is a DCF analysis for startups?
Discounted cash flow analysis values a business based on the present value of future cash ...
ReadWhat should be in a startup data room?
A well-organised data room signals professionalism and reduces due diligence friction — he...
ReadWhat is variance analysis?
Variance analysis compares planned performance against actuals — the discipline that keeps...
ReadWhat is a rolling forecast and why is it better than static budgets?
A rolling forecast updates continuously as actuals come in — more accurate than a static a...
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